Briefing Date
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03/04/14
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Brief Deadline
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17/04/14
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Context:
Hello, my
name is Tom Stephens, a third year studying Digital Film, Games and Animation
at Leeds college of Art. I am currently undertaking a live brief from the
D&AD student awards, and would like to collaborate with a music producer.
The design brief is for DCM Cinema a leader in UK cinema
advertising, who provides 2906 screens at 467 sites for advertisers; sites
such as ODEON, Cineworld, Vue, Picturehouse and many independent cinemas.
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Brief:
“Create a 25 second ident for Digital Cinema Media (DCM) and fill it with your creative interpretation of the true power of cinema. You will need to visualise emotion, literally showing how film feels.
The DCM ident is one
of the first and last things that people see when going to watch a
film.
It needs to set the scene and have an impact. Something that illustrates and celebrates the emotion we all feel when we take our seats and enter the magical world of the movies.
Go BIG – big
concepts, big ideas, big executions. Something authentic, genuine and
extraordinary to make the big screen come to life before the eyes of
cinemagoers.
Turn your great ideas into screen icons.” http://www.dandad.org/awards/new-blood/2014/categories/6/dcm I am currently in the process of producing Organic Visual effect in a cloud tank environment, using colours and their natural movement in water to emulate different genres. However, I am in need of a music producer to reinforce which colours represent each genre. Your job will be to create 3 seconds of music for 7 different genres, including: Romance, Comedy, Action/Adventure, Horror, Western, Fantasy, Sci-fi As well as 4 seconds of music for the final stage of the ident sequence, where I will composite the DCM logo over the movement of the logos 3 main colours. To conclude I need 3 seconds of music for 7 genres and 4 seconds of music to embody the DCM logo to make up the 25 second ident. Resources: You can download the D&AD Brief from this link - http://www.dandad.org/awards/new-blood/2014/categories/6/dcm DCM Cinemas website - http://www.dcm.co.uk/about My blog space, where you can keep up to date with the production - http://tomstephensba.blogspot.co.uk/2014/02/colour-board-and-psychology-of-colour.html http://tomstephensba.blogspot.co.uk/2014/01/cloud-tank-tests.html Other cloud tank and Ident work that may help the creative process - https://vimeo.com/40397878 https://vimeo.com/45190656 |
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"To Whom it May Concern
My name is Tom Stephens, a third year student at Leeds College of Art studying Digital Film, Games and Animation. I am looking to collaborate with a Leeds College of Music student for the D&AD student awards. Please find attached a self conducted brief for music producers who which to collaborate on the DCM Cinema brief.
Yours Faithfully
Tom Stephens"
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